PURITY

UNCOVER YOUR TRUTH
 

OUR SERVICES

PROVIDING MILLENIALS THE OPPORTUNITY TO DETECT LIES IN SOCIAL INTERACTIONS
GIVING MILLENIALS REAL TIME FEEDBACK ON THEIR OWN LYING BEHAVIOR

We are four designers who want to improve the wealth of youngsters in Rotterdam. Our passion for doing (design)research and making applied fashion has come together in the O2 project. O2 is a start up which developed a breathing guidance device for students experiencing panic attacks. Through prototyping and examining, we constantly develop our product to be it’s best version. We do this in collaboration Spire.

 

WHO WE ARE

WHO ARE

WE

Purity wants to create more room for honesty in this society between the millennial and their conversation partner. With a product as a conversation piece we want to start a discussion about (dis)honesty. How will society and relationships be shaped when honesty is the norm? Purity is a speculative commercial brand which developed a jewellery that is used as a tool for detecting other people's lies. This tool is needed in a pandemic of lies, living in a post-truth time, with the competition oriented society as a big cause. We need to bring back the truth. 

 

Our passion for doing (design)research and making applied fashion has come together in Purity. Through prototyping and examining, we constantly develop our product to be its best version. We do this in collaboration with technical programmers, photographers and product designers.

OUR MISSION/VISION

With the competition being a lot integrated in daily life amongst people, millennials are hiding their true selves. They tend to lie more about who they are, what they really think and what their capacities are, as an an urge for acceptance and the concealment of rejection. This lying behavior has a damaging effect on trust between people and their self concept. People lie to make themselves feel better. Acting opposite to the actions of who you really are can lead to fear, guilt, shame, aggression, frustration, withdrawal and/or irritability. It also creates distance between people, because we do not trust the other person anymore when they lie. Even lying about the smallest things, like letting someone know their hair looks nice that day, can cause disconnection between people, when the person in dispute finds out it is not the truth.

At Purity we aim for a more transparent society, where showing your vulnerabilities is being celebrated and trust between people are being regained. Our philosophy is: you don't have to be perfect to be pure. Purity is intention. Be truthful with your words and actions. Keep your promises. Purity is perspective. Keep an open mind, and reserve judgment. Purity is principle. Treat others the way you want to be treated. No one is perfect, but we all can be pure. Purity is finding balance and embracing our true selves. In order to reach this, strict measures needs to be taken, to really grab our target group's attention. We want to stimulate millennials to think about their own lying behavior. The way we sometimes take care of things, lie in order to prevent scary situations or to position yourself in a higher status, has damaging effects on trust between people and on our self image. The question arises: ''how honest are you to yourself and to others?'' This question can have a confrontational effect on a person. The goal is to provoke people, and to give them new insights in their own behavior.

 

Our goal is to start a discussion about (dis)honesty. We do this by creating a tool that millennials will use in their daily life. The product makes it happen that both people in the conversation will be aware when one of the two is lying. This is important, because this will shape the dialogue in a way which creates tension. The consequences of this tension will give the two people, in a conversation, a moment to reflect on themselves and their actions. It does not only bring new perspectives on how we see ourselves, but also how we see others. Is there even someone who we van trust fully in this world nowadays? Let's find out!

INSPIRATION SOURCES 'LIESPOTTER'

 

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DESIGNPROCESS

'LIESPOTTER'

Starting with market research Purity found a lot of high tech futuristic products that are being sold in todays society. Liespotter is also inspired by other designers as Jasna Rok, Xin Liu and Lucy McRae. They work with 'new technology'. Their devices are also being used for the body, with the aim to expand the human experience. Research about the targetgroup gave us insights in what they find interesting and commercially attractive, so our product can be based on these needs. 

We came up with the keywords: dynamic, flexible, adventurous, daring and renewing.

At Purity we stand for innovation, experimentation and imagination. We think forward. This forward thinking will be shown in the design of the product. With the help of the findings of the research Purity started to experiment with collage techniques and all kind of different materials to step out of our comfort zone and try as many different shapes as possible. We selected the ones that fit to our target group and the culture of the commercial society the most. In the next phase of the process we made the designs in the designprogram 3D coat. The advantage of this program is that you can work in a very detailed and smart way. The aim is to sell the product and produce it in large quantities. 3d printing is a excellent technique to achieve this.

The shape of the end result of the product is influenced by the organic shape of the human body. Liespotter is a sort of a 6th sense. It is almost a extension of the human body. The jewellery blends in with the natural shape of the body and becomes a part of it. With Transhumanism on the rise, we as humans become smarter and more efficient. The values of de Transhumanism movement is also incorporated in the concept of Liespotter. Liespotter is a 3rd eye, which makes it possible you become more aware of your surroundings. You become smarter in who you can trust and who you can't trust.

 

 

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PROTOTYPES
 
 

LIESPOTTER

Liespotter is a jewellery device used for on top of your head. A camera is placed in front of the device. This camera can recognize micro expressions in people's faces. Whenever someone tells a lie, you and your conversation partner will be aware of it.

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'LIESPOTTER'

EXPLAINED

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THREE QUARTER

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SIDE

THREE QUARTER

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DEMONSTRATION 'LIESPOTTER' 

The device will observe constantly its surroundings, focused on the micro expressions on people's faces. When someone tells a lie the wearer of the jewellery will feel a vibration. At the same time a LED neon light will turn on. So both of the people that participate in a conversation will know when a lie is being told. 

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A LIE TOLD BY THE CONVERSATION PARTNER IS BEING DETECTED WITH A CAMERA. THE VIBRATION MOTOR AND LED LIGHTS, ON YOUR DEVICE, WILL IMMEDIATELY TURN ON
CAMERA USES RECOGNISION OF MICRO EXPRESSIONS TO DETECT THE LIE FROM THE OTHER PERSON

TECHNICAL SYSTEM O2

 

TECHNICAL SYSTEM 'LIESPOTTER'

The jewellery works with a technical system in order to function the way it does. At the moment Purity explored a way to let the system vibrate and to turn on a led light. The future plans for Liespotter are to work with programmers that can help this brand to develop at its best. Therefore the goal is to incorporate a whole system, included with a micro expressions camera, a vibration motor and sensory led lights, all connected with each other, into the device. This system will eventually work perfectly on its own, without manually work. It will be designed in such a way the whole technical system is maneuvered away and will not be visible outside of the jewellery.  

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SCHEMATIC SKETCH
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TECHNICAL SYSTEM IN ACTION

Graduation project Purity by 

Ana-Sofia Pelejero

ana-sofia_pelejero@hotmail.com

Product design

Ana-Sofia Pelejero

Photography & Film

Robin van Deenen

Special thanks to

Federico Winterling

Renée le Kluse 

We can't wait to hear from you!

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