GRAPHIC DESIGN/CONCEPT DEVELOPMENT/ART DIRECTION
My name is Ana-Sofia Pelejero and I am a graphic designer and concept developer.
My research contains current social issues that have an impact on our society and the way we behave towards one another. I take a critical look at the present and development of these social issues. The mental health of the human being is the core subject in all of my projects. With creating futuristic, dystopian scenarios I want to share my message to my target group (millennials), change their mindsets and give them new insights. I want millennials to be more aware of their own behavior and how technological developments, like social media, have a big consequence on their mental health. My goal eventually is to create a society in which we all can be more vulnerable and open with each other. I use photography, film and graphic design as a tool to give my project more clarity and depth.